Ok. You have a Jamaican business or are an individual in Jamaica and thinking of starting a website. You either want to promote an existing business or you want this new website to launch a web-based business idea. As with any project, you will need to ask yourself some basic questions before you begin: Deciding on your overall objective makes building your website a much more strategic and goal-oriented process. Additionally, having a clear reason why you need a website will allow you to focus on achieving that goal instead of getting distracted by all the all the shiny objects involved in building a website: color scheme, font size, banner images and logo position can easily hijack your attention if you don’t have a tangible, dollars-and-cents-outcome aiming toward. We find that our clients who can clearly pencil out a goal, target audience, available market share potential and way of promotion both on and offline have a better chance of building a successful website in the long term.